The home of the charity book series which includes Remembering Elephants, Remembering Rhinos, Remembering Great Apes, Remembering Lions and now in 2020, Remembering Cheetahs (order here). Our mission is to create the most beautiful books on a species ever made and then, sell those books to raise awareness of the plight facing that species and funds to protect it. Our work is made possible by the generous donation of images by many of the world’s best wildlife photographers including Steve Winter, Art Wolfe, Frans Lanting, Brent Stirton, Tim Laman and Jonathan & Angela Scott.
Remembering Wildlife is the collective name for the series of books created by British wildlife photographer Margot Raggett, who was prompted to take action after seeing a poached elephant in Northern Kenya in 2014. She began asking fellow wildlife photographers if they would contribute to a fundraising book. Their response was unanimous and Remembering Elephants, by ‘Wildlife Photographers United’ was published in September 2016 with images donated by 65 of the world’s top wildlife photographers. Such was the success that Remembering Rhinos was quickly announced and launched in 2017, once again to critical acclaim. Remembering Great Apes, the third book in the series, was published on 15th October 2018 featuring images donated by 72 photographers and a foreword by Dr Jane Goodall. On 14th October 2019 we launched the fourth book in the series Remembering Lions featuring images by 74 photographers. And we published Remembering Cheetahs, featuring images donated by 75 photographers, on 12th October 2020. Despite all of the challenges of 2020, this book is on track to be our fastest-selling yet. Together, the series has now raised more than £775,000 GBP / $1 million USD for conservation projects and you can read about where many of our donations have gone, including our first two from Remembering Cheetahs here. We are proud that £54,000 GBP/$70,000 USD has already been distributed within seven weeks of the launch of that book with another £75,000 / $90,000 USD due out in the coming months as payments are received.
All five books were prefunded by successful Kickstarter campaigns, meaning that all profits can be given straight to projects protecting the species that the book is focused on. So far in total, we've distributed £700,000 ($910,000 USD) to 48 different conservation projects in 23 countries across Africa and Asia (read about them here). Further donations will be made and announced in the coming months as payments are received for orders.
It is now confirmed that there will be a sixth book in the series published in 2021, with news on the chosen subject to be announced on January 1st.
Unlike many other fundraising organisations, we run Remembering Wildlife fully as a business, not a charity (though we are fully registered with the Fundraising Regulator). That’s because we make our money largely through selling books but then also through our exhibitions and events. Unlike most charity models, we don’t ask you for donations (although we do accept them if approached) - we sell you something beautiful and promise that 100% of the profits go to conservation projects.
All of the stunning images we use in our books and exhibitions have been generously donated by our photographers, as their way to give back to the species they make their livings from photographing.
Our fixed overheads are low - we all work from home rather than rent expensive offices - but the physical costs of making, printing, storing and shipping heavy books are not inconsiderable. And while we have a committed group of volunteers who help us as much as they can (and we personally lug boxes of books ourselves around the country when we can), we do need to pay our core team for everything from book design and editing, to customer service, bookkeeping, distribution and admin.
The team is led by founder Margot Raggett who also takes a small monthly salary which allows her to dedicate 95% of her time to the project. Previously she was CEO of a large PR agency in London, so her business background is enormously helpful when running this rapidly growing enterprise.
Everyone Remembering Wildlife pays is receiving considerably less than they would in the commercial world and we have an experienced finance director keeping track of it all for us.
After all such overheads, we are committed to distributing 100% of profits to conservation projects, no ‘dividend’ will ever be drawn by the shareholders of the business. We’ll publish our accounts each year to back that up, along with a list of all individual donations made, so the list of where profits have been distributed is totally transparent and accountable and tallies up with the profits generated by the business.
The model is working. So far we’ve distributed more than £700,000 ($910,000 USD) of ‘profit’ since we started in September 2015 and we are determined to grow that. Time is running out for so many species that we believe being as nimble as we can is critical to getting funds raised out into the field. Unlike the way many charities operate, we don’t sit on big reserves of cash or schedule donations months or even years ahead, we want our cash out out with projects doing good as soon as we possibly can get it there.
We join an ever-growing band of socially-responsible businesses who are committed to making a difference on our planet through trade rather than asking for donations. Our purpose is always to raise awareness of the plight facing a species but also to raise funds to protect it. And by selling something beautiful in order to achieve that, we believe our supporters and customers can feel good when they buy or gift one of our books, prints or other items we auction or sell at our events.